I’ve often considered Google to be much like a credit bureau.

They look at every imaginable condition and apply a positive + or negative – mark for each, and end up with a final “credit” score that they apply to your sites.

This is your Google Credit Score and it comes about through a very systematic approach.

By setting your site on their “desk”, you’re essentially asking for a loan and the Google Loan Officer is going to run a quick background check to determine whether you qualify.

So, here goes. Here are some possible things the Google Creditor may watch for:

1. New domains – Age is important. New, fresh domain names receive only limited love.

2. Questionable TLD’s – Certain TLDs attract spam. .info domains, for example, are inexpensive. Cheap, in fact. And, the money-conscious blackhat marketer has purchased hundreds of thousands of these domains at 99¢ for the purpose of spamming the search engines. There is speculation that Google *might* give a minus mark for certain TLD’s, such as this, but the verdict is still out.

Personally, I don’t buy it. But, that’s for you to decide.

3. Too much, Too fast – So, sir, you have written 500 new articles on ‘Viagra in the last 24 hours, eh? Very impressive. Let me give you a Gold Star!”

NOT!

It often amazes me to think about. I’ve made similar poor judgment calls myself many times in the past. But, Google is in the business of indexing quality content. If you want on their good side, do NOT post a 500 page deep site in 5 seconds and expect to not wear a big red, written-in-lipstick sign on your forehead that says, “SPAMMER!”

Anyway, I’m going to have to end it here as I have a lot of work to do. There is a new video coming out later today that will cover all the udpate changes to WordPress Cloaker.

Oh yeah, there is an update for WordPress Cloaker coming out within the next 24-hours with lots of new features…

P. S. I’ve really wanted to write an article on the Google as a Creditor for awhile now, so I’ll plan on adding to this article over time… I know I’m leaving it hanging there a bit for now.

See it Here!

If you’re not already doing it, I suggest you seriously consider using cron to populate your blogs rather than relying on the WordPress’ built-in scheduler.

One of the biggest reasons automated site builds fail is due to the user building too many pages, too fast. It does not appear natural and is an easy way to set-off alarms to the Search Engines who are constantly looking for any reason in the world to de-list your website from their Index.

Using cron allows you to post just 1 or 2 or any controlled number of fresh posts each and every day, over time and into infinity rather than posting 100 or 500 posts all at once. WP Feeder and WP Scraper and WP Tube allow you to do this also, by using WordPress’ built-in scheduler but, that’s not a perfect approach.

For one, when you do this, those stories tend to ping services at the time the story is saved, not at the time the story is published. This is bad because RSS directories do NOT want to get pounded with 500 pings at once. They will simply flag your domain and stop monitoring it.

This sucks for you because now your pages won’t get spider love the way you want for quick indexing. Instead, RSS directories ignore your future requests. In effect, you’ve been banned from their services on day one.

Now, do they literally ban you? I’m not sure. I haven’t had the time to verify this but it’s a logical assumption and I know for a fact that they will at least put you on a temporary IP ban list. I’m just not sure if the ban lasts for 5 minutes, 24 hours, 30-days or forever.

Next, you have the freshness of your posts to consider.

Lets say you’re building a site on Tattoo designs. You grab 200 posts and schedule them to post evenly over a 365 day schedule. That is, your 200th post will happen sometime around this time, next year.

That’s pretty awesome, really. The few minutes of work you do today will still be working hard for you while you enjoy your next birthday party and beyond. Amazing tho think about, yeah?

Well, this is all great, but the problem is, these stories are from last year.

But, imagine Kat Von D from the popular LA Ink show gets drunk, runs over a pack of nuns, loses her job, opens a convent to make up for her sins, and ends up tattooing all the nuns in the convent in their sleep and it turns into some reality TV show and bears life to a whole new tattoo industry, guess what?

Your site won’t cover any of this and your traffic will show it.

Or, you can simply use Cron to pull 1-2 new, hot-off-the-press stories each and every day. 365 days from now, your site will still pull the latest industry related stories and you’ll never have to worry about your site being stale and outdated, ever again.

Morale of the story: Use cron or experience that “unfresh feeling” into eternity.

Will, the owner of PPC Coach was a great host and a real whiz at PPC related topics. I did a short 1-on-1 Coaching session with him last week and think I learned more about PPC in 15 minutes than I’d learned reading all the ebooks and watching numerous PPC related videos over the years.

The Webinar was basically about 1 hour or me doing a presentation on WordPress Cloaker and about an hour of questions from PPC Coach members who attended the event.

The entire thing ran about 2 HRS in all and a mass of people showed up.

For now, the webinar can be downloaded by any PPC Coach members at Will’s site. I’ll see if I can get a copy of the webinar for my own users but, if not, we may have to do a webinar ourselves so you can all join in…